K.C. Campbell &
Associates is a full service qualitative market research company
specializing in Customer Experience, Brand, and Marketing
Communications studies
for B2B and End-user target markets.
Founded in 2001 by Karen
Campbell, formerly 20 years with Hewlett-Packard
Company in market research and marketing communications
management
Located in the San Francisco
Bay Area at Redwood Shores, California, halfway
between San Francisco and San Jose near the heart of
Silicon Valley
Local and international
(U.S./Canada/Europe/Asia/Australia) project experience,
including studies on:
- Customer needs
assessment
-
Brand identity and loyalty
- Advertising
communication assessment
- Buyer behavior
- Product
positioning and messaging
- Sales tools
effectiveness
- Customer
satisfaction
Fortune 500 in-house company knowledge
with customer needs perspective